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Vendor Setup

Welcome Aboard!

While this might look like a lot of detail, the entire setup process takes less than 10 minutes. It’s pretty self-explanatory, but we’ve provided clear instructions with screenshots if you need extra guidance. You can also see the Vendor Guide from the software that runs our store here.

Once you’re set up, it only takes between 2-5 minutes to add a product, depending on how many variations there are for that product (sizes, colors, designs, etc).

We’ve tried to make this as simple for you as possible, but if you need help, we’re happy to help you get onboarded!


Before registering, you should make sure you understand how it works to be a vendor with Bigfoot Superstore. Unlike other marketplaces, like Etsy, we don’t pay our bills by charging you a lot of fees. Instead, we keep it simple with a $10/mo membership and 10% commission from your sales. We also offer a ton of benefits to help grow your business.

Learn more on our Vendor Signup page.

Click Sign Up or Start Free Trial on our Vendor Registration page.

In the Register section, choose “I am a vendor” and complete all the fields.

For store URL, your URL will automatically start with https://bigfootsuperstore.com/store/_____. Whatever you put in this field will be added to the end of that. If you’d like a custom domain (like mybigfootstore.com), please reach out to us at vendors@bigfootsuperstore.com. Continue on through Checkout and you’ll be redirected to our Setup Wizard.

Fill out the Store Setup details in the Setup Wizard. It’s important to list your mailing address so your shipping labels can be automatically generated.

You’ll be able to add categories later on.


Connecting Payment Accounts

Selling on Bigfoot Superstore requires an account with either PayPal or Stripe, or you can use both.

To use PayPal, enter the email address associated with your PayPal account. To use or set up Stripe, click Connect with Stripe.

Both are secure, reputable payment processors that charge a minimal fee (2.7%+ per transaction). We never see or store your or our customers’ payment information on our servers.



To connect Stripe, click Continue, then enter your email on the next screen and click Continue.

If you already have a Stripe account, it’ll prompt you to select the account you want to connect.

If you don’t have a Stripe account, it will walk you through the simple setup process below.

You’ll want to choose an industry under the Retail section.

This step is to set up the bank account you want to transfer your payments to after they hit your Stripe account. Again, we never see your financial details and they’re never sent through our servers. Stripe and this third party bank connection software use the highest industry standard encryption & security practices. If you use a small, local bank, you may need to choose “Enter account details manually” at the bottom.

After connecting your bank, confirm that’s the bank you want Stripe to deposit to.

Confirm all your details. The public details / support information should be BIGFOOTSUPERSTORE.COM to avoid confusion for customers, as they may not recognize your business name, since all they know is they’re buying from BigfootSuperstore.com

You’ll see a confirmation that your account has connected to Stripe. Click Update listings or go to the Vendor Dashboard to start selling!



The customer sees all of their products grouped together, and sees the shipping charges broken down by vendor. It’s worth making sure your shipping settings are accurate so you don’t lose orders if the shipping charges seem too high.

Identity Verification

We’re required by the IRS to verify the identity of our vendors before you can start selling. To verify, go to the Vendor Dashboard and hover over Settings, then click Verification.

If you’re concerned about privacy, you can cover up non-essential details on the verification documents, as long as it shows a minimum of your name/address, etc.

You don’t need to verify your social accounts, but if you do, we can use them to promote you on our social channels.

For company verification, we recommend your EIN letter, but if you don’t have one, you can use anything that shows you brand. If it’s just a hobby and you don’t have any official documents, just upload something with the brand on it – your product, business card, etc.

Click Submit under each section.

Add Products

These instructions are provided by the software provider that runs our marketplace. If you have any questions or your screen looks different than these instructions, please reach out and we’re happy to help you get set up!

Create a product from the Vendor dashboard

To create a product, navigate to the vendor dashboard. And then click on Products from the left menu. After that click on the Add New Products button from the top right corner.

You’ll get a new window where you will be able to create a new product giving all the details only.

This image shows dokan-seller-dashboard-products
Basic Details

The common information about a product are the title, price, description. Discount price is optional. You can even schedule discounts for a certain amount of time. You can enter a starting date and end date to apply automatic discounts to your product.

Both the categories and tags have to be created by the admin. The vendor can only select them from the frontend dashboard. Because allowing the vendors to create categories and tags might result into duplicates.

Select Category

By default, category selection is singular. That is why there is a drop-down field to select a category. This should be the standard-setting. Because according to Google Webmaster Guidelines and other SEO and UX best practices, it is recommended to have only one category assigned to a product.

If you need to show your products based on multiple factors or for searching or sorting feature, you can use tags.

Vendors need to select the category from the drop-down.

If you really need multiple categories in a single product, then it can be enabled from wp-admin → Dokan → Settings → Selling Options → Category Selection.

Admins need to create the categories from wp-admin→Products→Categories. Please reach out to us if you need a category added.

This image shows how to add new product

You will see a pop-up where you need to select the categories,

This image shows the product category list

You can also search for categories as well. Just type the category name in the search box, and you will see the matching categories,

This image shows how to search for category

Click on the Done button to finish adding the categories.

Also, you can add multiple categories.

This image shows how to add new category

If you want you can add categories while editing the product as well.

This image shows how to edit product category

However, if the admin chooses the new Product Status “Single” from Dokan–> Settings–> Selling options then vendors can create one category.

This image shows how to add product category


Create Tags

Here using the Dokan pro version, vendors will be able to create new product tags from the vendor dashboard. Previously, vendors were only able to use the tags predefined by Admins from wp-admin→Products→Tags.

Vendors click on Vendor Dashboard>Product>Add New Product. Under the Select Product Tags field, add a tag and Press Enter. The word or phrase will be added as a separate tag.

This image shows how to add tags


After you have provided all the required information, Click on the Create product button. It will create the product and redirect you to the product edit page, where you will be able to add more information about your product.

If you want to create the product and add another one immediately, click on the Create & add new button.

After you have been redirected to the product edit page, there is an option to select a product type. You can select either a Simple or Variable product.

Selecting Product Type – Simple Product

These types of products are simple and have no variants. They are single and standalone products, which does not require any other information to define different variants.

This image shows dokan-create-simple-products

Selecting Product Type – Variable Product

A variable product is a product that has different types of variants. For example, you might want to sell a dress that is available in 3 different colors and sizes. So this option will enable you to add the colors and sizes you need. You can add variations based on anything you like, perhaps the material used or the stitching style.

This image shows dokan-create-variable-products

To create a variation from the frontend, the vendor has to select This Product Has Multiple Options. Then some new fields will appear to input the variations. If you already created some variations from the backend, then you can select them from the dropdown on the top right and click Add Option.

If you do not need all the attributes in your product, then you can remove or add more if you want.

Check this video on how to create a variable product → https://youtu.be/lGqUO-5GXQc

Now if you need custom variations and attributes of your own, then you have to select Custom Attributes and then click Add Option. Then two blank fields will appear to input the variation name and attributes.

You can add as many variations and attributes as you want. When you are done, check the box Create variation using those attributes. The system will make all the combinations and will prompt you to add prices for those variations.

If you want to disable any variation, then you can uncheck the box on the left.

Quantity and variation picture adding functions will not be available right away. You have to save the product once to get those options. Right after saving the product, the fields above will have a pencil icon on the right. Click on that to add more details to the variations.

Selecting Product Type – Grouped Product

To learn about the grouped product go through this tutorial.


Inventory and variants

This section holds a bit of complicated information. None of these fields are mandatory. If you do not need to add stock quantity and your is just a simple product, then you can totally skip this section.

But if you are creating a downloadable product or selling a dress or t-shirt, which has multiple sizes, then you should read this section carefully.

This image shows dokan-inventory-and-variants


What is SKU?

SKU stands for Stock Keeping Unit. It should be a unique set of characters which will not match to any other product.

Enable Product Stock Management

Let’s say you have 10 pieces of the product and you don’t want to receive after orders are placed for 10 units. If you enable stock management and enter 10 in the quantity field, then after 10 units are ordered, this product will show a message that all the quantities are sold and there is no stock.

But, you might want to take some pre-orders before your next batch comes up. So you can Allow Back Order to let the customers place orders even if the product is out of stock.

Downloadable Product

This image shows dokan-downloadable-product-options

If you are selling photos, music, software or any digital product, then this is the option to use. If you click on the Add File button, three more fields will be added.

The name field defines what the downloaded file name should be. We are letting you define that because you might name the original file to something like “new-album-updated-jan-12.zip” and you want the user to download the file as “New Album”. So this option will be useful for you to serve and organize better.

If you are serving the files from your very own site, then you can click on choose file and select. But you can also serve the file from Dropbox, Google Drive or some other file hosting site you like.


We’ve already set up the shipping settings to automatically calculate & generate the shipping label for you. All you have to do is enter the weight & dimensions of the product. If you prefer to override our default options or add extra shipping options (like USPS flat rate to simplify things), you can do that under Vendor Dashboard –> Settings –> Shipping. If you don’t want to enter the dimensions of each product, flat rate shipping might be a good option for you to add.

This image shows Dokan shipping and tax

Select Product Type – External/Affiliate Product

You can create External/Affiliate products on Dokan. That way you can create products and redirect them to your Affiliate sites.

While creating a product, you need to select the External/Affiliate product type from the dropdown menu.

Also, you need to add the link to your site in the URL section and define the button name.

This image shows how to select External Product as a product type

Then you will see the product on the View Product page.

This is a screenshot of the external product type from the frontend view

So, when a user clicks on the button he/she will be redirected to the URL page.

Other Options

Visibility: The visibility option defines the privacy of the product. By default “Catalog and Search” is selected. But if you want the product to only appear on the category listing page, search results, or want to list it as a hidden product, then you can select the option respectively.

If you select any other option than Catalog and Search then the product will not appear on the site other than the store page.

Purchase Note: If you want the customer to receive a custom message right after purchasing the product, you can paste that in the box.

Reviews: If the vendor does not want to receive reviews for the product from the customers, he can turn it on or off.

Create a product from admin panel and assign it to a vendor

Products can be created from both the backend and frontend. If you want to create a product as an admin, you can do that from wp-admin → Products → Add New.

When you are done with inserting all the data, you will see an option to assign an author. If you do not find the author input box, then you have to enable it from “Screen Options” from the top right corner of the screen.

Same applies to product import via CSV and other formats. You can import them using WordPress importer and assign them to vendors by editing.

Blank Product Page

When vendors setup their shop for the first time in the marketplace, they may not have any products. However, they can create their products from the Blank Product page.

They can create new products or import products as well. The import product option is available in the pro version.

This image shows Dokan blank product page


Digital & Physical Product Types Selling Options for Vendors

Now, you can enable your multivendor marketplace to sell only physical products or digital products. The new version of Dokan Pro will enable you to do that.

Navigate to Dokan–> Settings–> General Settings. There you will find three options under “Selling Product Types”.

  • I plan to sell both digital and physical products
  • I plan to sell only physical products
  • I plan to sell only digital products
This image shows Doksn selling product types

Now, if you choose

I plan to sell only physical products

When you choose this option, that means the vendors of your marketplace will only sell physical products. When you enable this option you will see that the Downloadable and Virtual options are disabled for all the products.

This image shows Dokan physical products option

If you create a variable product, you will not find those options in the variations zone as well.

This image shows Dokan variations zone


I plan to sell only digital products

However, if you choose to sell only digital products then you will not find any Shipping options. We have disabled the shipping options when your marketplace are selling digital products as you probably don’t need shipping to sell them.

But, you will find the Downloadable and Virtual option enabled.

This image shows how to add digital products

Also, for a variable product, you will find those options in the variations zone.

This image shows how to add digital products

Note: The vendors will not find any shipping options on their vendor dashboard. Also, we have disabled the Dokan shipping options from WooCommerce–> Setting –> Shipping. The existing data will not work either.

2 Filter Options for Product Listing Page

Now you can filter the products on your product listing page according to the product type. Just select the product type and click on Filter. You will see the filtered products on the list.

This image shows Dokan product filters

Also, you can filter the products based on their inventory. You will get two options

  1. In stock
  2. Out of stock
This image shows if a product in stock or out of stock options

Product Bulk Edit for Vendors

Just like the admin, vendors can now edit the products in bulk from the vendor dashboard. Vendors need to go to Vendor Dashboard–> Products. There they need to choose multiple products to edit. Then click on the Apply button,

This image shows dokan product bulk edit

Now, vendors can update/add product categories, change the product status to Draft, and new Tags. Also, they can update product price, sale, weight, shipping class, visibility, change stock status, etc. Click on the Update button to finish.

This image shows how to update product data

After finishing the update, they will be able to see the changes in the Product list.

This image shows Dokan product list

If they click on the quick edit option, they will be able to see the new categories and tags added.

This image shows dokan quick edit option

This is how vendors can bulk edit products from their vendor dashboards.

Notes Regarding Product Bulk Edit

  • Vendors can only add multiple categories if the admin selects the multiple category option from Dokan–> Settings–> Selling option–> Product Category Selection.
This image shows Dokan product category
  • If the admin enables the “Edited Product Status” to “Set Product status as pending review when a vendor edits or updates a product“, then the product status will be saved as “Pending Review” after the vendor updates the product.
This image shows Dokan edited status
  • Last but not the least, vendors can create new tags only if the admin enables the “Allow vendors to create new product tags from vendor dashboard” from Dokan–> Settings–> Selling option–>Vendors Can Create Tags.
This image shows how a vendor can create tags
  1. Images

  2. Title

  3. Permalink

  4. Product Type

  5. Price

  6. Category

  7. Tags

  8. Short Description

  9. Description

  10. Inspiration

  1. Status

  2. Visibility

  3. Purchase Note / Email

  4. Reviews

Vendor Dashboard

  1. Store
  2. Add-Ons
  3. Payment
  4. Verification
  5. Shipping
  6. Social Profile
  7. RMA
  8. Store SEO


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